On top of their regular Black Friday deals, they are releasing extra special flash deals online each day, starting November 27th. According to the company's 2012 March Sales Report, "Preliminary quarter-to-date total retail sales of $1.73 billion increased 15.3 percent compared with total retail sales of $1.50 billion for the same period in fiscal 2011." Additionally, according to the 2011 Nordstrom Annual Report, "both the average selling price and the number of items sold increased in 2011 compared with 2010.The Nordstrom Rack Black Friday 2019 ad was released on November 26th and although it’s only 5 pages long, it’s packed with some great deals. If you love designer clothes, but don’t love the high prices, you’ll want to check out this sale! You’ll find deals like 65% off coats, jackets, and sweaters, under $100 handbags, under $25 toys, and more. Their best deals start on November 28th at 10pm MST. Increasingly important for not just the customer's convenience, but for Nordstrom's sales. We don't have to take you to the cash register, and instead, can do that right there with you on dressing room or when you're trying on shoes - and then you're on your way." He adds, "that kind of ability to increase speed and convenience is increasingly important." Johnson explains that the goal of using the mobile POS for Nordstrom is really to "take care of customer anywhere in the store. For most Nordstrom customers, checking out with a mobile POS is an incredibly intuitive and almost shockingly simple experience. When a Nordstrom customer checks out with a mobile POS, they can sign for their purchase and enter an email address for a paperless receipt. At the flagship Nordstrom store in downtown Seattle, most sales associates in these departments can be found armed with a mobile point-of-sale device and using them to checkout customers paying with plastic. Other departments using these devices include men's. (the trendy young women's section) and shoes, which is a conglomerate of smaller departments catering towards specific demographics. With WiFi, Nordstrom laid a foundation for these new mobile POS devices, which Nordstrom finished initially rolling out in mid-2011 and are primarily being used in B.P. In 2010, Nordstrom then introduced WiFi into stores to "make it easier for customers to stay connected in the stores by using their mobile devices to shop and to compare and learn more about merchandise." Colin Johnson, a spokesperson for Nordstrom, says that these devices are part of a larger plan for Nordstrom to help "provide a more technology enabled store experience." He notes that in 2005, Nordstrom began offering the option to ship merchandise directly to customers, and in 2009 the company integrated inventory with its online store. Nordstrom has deployed over 6,000 of these devices throughout their 117 full-line stores, and at some Nordstrom locations, there are more mobile POS devices than regular registers. The app on the device also provides Nordstrom's sales staff access to the company's entire inventory, which is useful when helping customers check if an alternative size or color is available elsewhere, without needing a register to look up that information. These mobile POS devices, which is a modified iPod Touch with a merchandise scanner and credit card slider, allow employees to check out customers from anywhere in the store. Now, Nordstrom, the Seattle-based fashion and beauty retailer offering apparel, shoes, makeup and other beauty products, is rolling out mobile point-of-sale (POS) devices throughout their full-line stores, as well as in some of their Nordstrom Rack stores. In early 2011, Home Depot introduced their "First Phone" to allow customers to check out from anywhere within the store, also without having to wait in line. Employees at Apple's retail stores have been armed with iOS devices for several years, enabling consumers to easily make purchases without waiting in line. Retailers like Apple and Home Depot recognized the need to eradicate this wait several years ago, providing employees with mobile POS devices that enable them check out customers from anywhere within the store if the customer is paying with a debit or credit card. This time can allow customers to think about the necessity of the purchase and the cost, and given too much time to over-analyze the potential purchase, a customer standing in line can easily decide to set aside part of the potential purchase and pay less for fewer items - or even walk away entirely. For these customers, standing in line for several minutes provides the opportunity to think about the purchase they are about to make. Long lines are one of the worst nightmares for retailers - especially those with consumers about to make purchases worth hundreds of dollars.